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This is a question every business owner must ask themselves. After all, acquiring a new customer usually costs much more than maintaining a relationship with an existing one. That is why today we would like to share with you a few ways to extend the relationship with the customer and encourage him to make more purchases.

 

One of the simplest and most effective ways is mailing. Thanks to the GDPR consents that customers provide when registering, we have the opportunity to stay in touch with them at all times. We can inform them about news, important events, promotions, as well as remind them about previous purchases and offer new gifts and gadgets.

 

An example of the effectiveness of such a strategy can be a real-life story. A customer of an online florist ordered flowers for his wife several times a year. After one of his orders, he received an email from a florist who reminded him of his wife's upcoming birthday and suggested buying flowers for the occasion. The client took advantage of the offer, and since then he regularly receives reminders about important events and promotions. Thanks to this, the florist turned one customer into several, without incurring additional costs for advertising.

 

Your warehouse of gadgets and gifts can work similarly. It is worth reminding customers about their previous purchases and offering them more gift ideas. You can do it manually, choosing offers based on customer data, or use algorithms that will select gifts on their own.

 

We encourage you to experiment with different ways of maintaining customer relationships. Remember that each customer is potentially several orders a year. Therefore, it is worth investing in maintaining contact with them and offering them new, interesting products.

 

In the following e-mails, we will tell you more ways to increase the value of each customer. If you have any questions, write boldly - we will be happy to answer them! In the meantime, we invite you to take a look at some new products that may catch the attention of your customers and refresh the assortment. Good luck!